He debuted the tune as a joke for the team's backup catcher, Joe Oliver. In June 2000, Gregg Greene, then Director of Promotions for the Seattle Mariners, was the first to play the Baha Men's version of "Who Let the Dogs Out" at a Major League Baseball game. Several other teams followed suit, and the song quickly became a national phenomenon. Later the Southeastern Conference ruled that they could not perform the dance on the field, so the team moved it to the sidelines. It was accompanied by the crowd singing along and the team performing a dance on the field called "The Dawg Pound Rock" just before a kickoff. The university's mascot is the Bulldog, and the university school first played the song during football games in the fall of 1999 using the version sung by Chuck Smooth. The first use of the song at a sporting event was at Mississippi State University.
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Pro Sports Music Marketing founder Frederic Traube created the concept of introducing and marketing the song to sports stadiums. After the Baha Men re-released the song, it became a ubiquitous sports anthem at stadiums and arenas throughout the world based largely on the efforts of a sports marketing company hired by the song's producer, Steve Greenberg.
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The Anslem Douglas version was played mainly in parties and dance halls across the islands of Trinidad and Tobago in 1998. In a poll conducted by the Rolling Stone to identify the 20 most annoying songs, this song was ranked third. The track went to win the Grammy for Best Dance Recording on the 2001 Grammy Awards. It was also a big hit in Australia, where it reached #1. It was the 4th biggest-selling single of 2000 in the UK. It reached #40 on the Billboard Hot 100 in the United States and #2 on the UK Singles Chart.
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The Baha Men covered the song and placed it in the movie Rugrats in Paris: The Movie and then released it as a single in 2000, when it became the band's first hit in the US and the UK. It then came to the attention of King's friend Steve Greenberg, who produced it with a group he was promoting called The Baha Men.
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It was heard and taped on a float by hairdresser Keith from the London salon Smile, who played it to Jonathan King, who recorded it and released it under the name Fatt Jakk and his Pack of Pets. "Who Let the Dogs Out?" is a song written and originally recorded by Anslem Douglas for Trinidad and Tobago's Carnival season of 1998.